Custom conversions facebook ads manager
Posted: Thu Jan 30, 2025 5:37 am
What if you are not optimizing your ad set for conversions, but for example for views?
You can still see all conversions. In the menu above the report table, click "Columns: Results" and in the expanded menu, click "Customize columns."
Facebook Pixel Customization, Column Setup
You can add the value or cost of each standard Pixel event or custom conversion to the report.
However, the same limitation as with optimization returns. You cannot select a custom morocco rcs data Pixel event or a standard event using parameters.
The solution again is to copy the desired event as a custom conversion. Once you do this, you can add the appropriate column to your Ads Manager and streamline your reporting.
Ad targeting
You can't target your ads to people who have completed a custom conversion. However, you can create a Custom Audience based on a Pixel event and target your ads to that audience.
When creating a custom audience on your website, you can select the “From your events” option, which allows you to select an audience that led to a specific event being triggered.
You can still see all conversions. In the menu above the report table, click "Columns: Results" and in the expanded menu, click "Customize columns."
Facebook Pixel Customization, Column Setup
You can add the value or cost of each standard Pixel event or custom conversion to the report.
However, the same limitation as with optimization returns. You cannot select a custom morocco rcs data Pixel event or a standard event using parameters.
The solution again is to copy the desired event as a custom conversion. Once you do this, you can add the appropriate column to your Ads Manager and streamline your reporting.
Ad targeting
You can't target your ads to people who have completed a custom conversion. However, you can create a Custom Audience based on a Pixel event and target your ads to that audience.
When creating a custom audience on your website, you can select the “From your events” option, which allows you to select an audience that led to a specific event being triggered.