Inbound Marketing Video
Posted: Thu Jan 30, 2025 5:29 am
As you can see, at each stage you need to use one or more attraction techniques. Remember that just because someone is already a regular customer doesn't mean you should forget about them.
Companies that continue to delight their customers turn them into happy promoters of their products and services because they love it.
Below you will learn what you should do in each of the stages of Inbound Marketing :
1) Attract
To generate traffic you must use different resources such as Content Marketing, SEO techniques, Social Networks, PPC, etc. It is important that you do it according to a strategic plan so that you get good results.
2) Convert
At this point you must apply all the necessary techniques in order to convert traffic (visitors) into a database so that your Inbound actions are effective. Landing pages, calls to action and forms can be very useful.
3) Close
Once you have your database, you must manage the records, integrate them with a CRM or with automation and lead nurturing tools . In this way, an automated flow of content is created that is adapted to the user's purchasing cycle; related to Lead Scoring , which determines the right moment to convert them into a customer.
4) Delight
Once you have acquired customers, you need to retain them. At this stage, you must keep them satisfied, offer them useful and interesting information and take care of your potential prescribers to convert sales into recommendations.
Pau Valdés, an expert in the methodology diabetes mailing list that encompasses Inbound Marketing techniques, explains what this phenomenon is about and how it helps companies and brands survive in such a demanding market.
Buyer Persona and Buyer Journey
Before writing any content, you need to know who you are writing to. For example, imagine you have a company that sells technological equipment, including smartphones.
“Buyer persona and Buyer Journey are two pillars of #InboundMarketing.”
Now, a potential customer named Pedro dropped his phone in the water, which means that Pedro has a problem.
What are the common questions this character might ask? He might start by searching for “how to dry out a smartphone” so he can fix it, but he tries everything and the phone still won’t turn on.
Google results
Next, Peter begins to look for other solutions. What solutions can your business provide to Peter at this point in his problem?
Knowing that Peter isn’t going to search for your store by its exact name yet, he might start by searching for “waterproof smartphone” or “top 10 phones of 2016.”
There you can find out that you have all those phones in your store and that you can also make your purchase without getting up from your PC.
But how do you get to know who Peter is? And why is it that instead of searching for: 'how to dry a smartphone?', he didn't search for 'I dropped my phone in water, what do I do?'
This is achieved by creating your Buyer Persona , because you can't just write any blog post, you have to write the right posts so that your potential client can find you.
“You have to write the right blog posts so that your client finds you #InboundMarketing.”
A Buyer Persona is a semi-fictional representation of your ideal customer based on research and surveys conducted with real customers about demographics, behavioral patterns, motivations, goals, and challenges.
Companies that continue to delight their customers turn them into happy promoters of their products and services because they love it.
Below you will learn what you should do in each of the stages of Inbound Marketing :
1) Attract
To generate traffic you must use different resources such as Content Marketing, SEO techniques, Social Networks, PPC, etc. It is important that you do it according to a strategic plan so that you get good results.
2) Convert
At this point you must apply all the necessary techniques in order to convert traffic (visitors) into a database so that your Inbound actions are effective. Landing pages, calls to action and forms can be very useful.
3) Close
Once you have your database, you must manage the records, integrate them with a CRM or with automation and lead nurturing tools . In this way, an automated flow of content is created that is adapted to the user's purchasing cycle; related to Lead Scoring , which determines the right moment to convert them into a customer.
4) Delight
Once you have acquired customers, you need to retain them. At this stage, you must keep them satisfied, offer them useful and interesting information and take care of your potential prescribers to convert sales into recommendations.
Pau Valdés, an expert in the methodology diabetes mailing list that encompasses Inbound Marketing techniques, explains what this phenomenon is about and how it helps companies and brands survive in such a demanding market.
Buyer Persona and Buyer Journey
Before writing any content, you need to know who you are writing to. For example, imagine you have a company that sells technological equipment, including smartphones.
“Buyer persona and Buyer Journey are two pillars of #InboundMarketing.”
Now, a potential customer named Pedro dropped his phone in the water, which means that Pedro has a problem.
What are the common questions this character might ask? He might start by searching for “how to dry out a smartphone” so he can fix it, but he tries everything and the phone still won’t turn on.
Google results
Next, Peter begins to look for other solutions. What solutions can your business provide to Peter at this point in his problem?
Knowing that Peter isn’t going to search for your store by its exact name yet, he might start by searching for “waterproof smartphone” or “top 10 phones of 2016.”
There you can find out that you have all those phones in your store and that you can also make your purchase without getting up from your PC.
But how do you get to know who Peter is? And why is it that instead of searching for: 'how to dry a smartphone?', he didn't search for 'I dropped my phone in water, what do I do?'
This is achieved by creating your Buyer Persona , because you can't just write any blog post, you have to write the right posts so that your potential client can find you.
“You have to write the right blog posts so that your client finds you #InboundMarketing.”
A Buyer Persona is a semi-fictional representation of your ideal customer based on research and surveys conducted with real customers about demographics, behavioral patterns, motivations, goals, and challenges.