Before you seriously work on promoting your communities on social networks, you need at least some kind of subscriber base, otherwise even free PR methods may be ineffective. 200 subscribers is your first goal, after their number exceeds this mark, it will be easier to promote and attract new ones. It is not enough to find people who will be interested in your content, you need them to notice it.
To begin with, you can ask your friends and acquaintances to subscribe to your community. If you already have your own website or other channels for attracting clients, you can post information on them that you can now be found on social networks.
Start promotion
Once you have secured a primary subscriber base, you can begin promotion. Here you need to be prepared for the fact that even if you create high-quality and interesting content, promotion may take time, especially if you use only free methods. But this is not a reason to give up.
The most popular method of free promotion is mutual PR in facebook data communities with similar topics. The main thing is to carefully approach the development of the advertising post - it should be interesting and enticing. Also, do not resort to this method too often: if you publish five advertising posts in a row in your community, this can push away your existing subscribers. Contests are great for attracting the attention of the target audience to your community on social networks. To participate, you need to join the community and repost the post. You can leave comments in other publics with similar topics on behalf of your community (but they must be original and on topic).
Increase and maintain activity
For effective promotion in social networks, you need not just an audience, but active subscribers who leave comments, share posts, like, etc. To do this, you need to constantly activate your target audience. How can this be done? There are several options:
Launch surveys on interesting topics;
React to comments and messages from your subscribers;
Conduct competitions, challenges and other activities;
Encourage subscribers to engage in discussion (for example, by asking them to express their opinion on a topic in the comments to a post).
Social media promotion can be time-consuming and expensive, but even if you don’t have the budget, that’s no reason to give up on this opportunity. Free tactics may take time, but they pay off just as well as any other method. We’ve already covered what’s important at the beginning – now it’s time to move on to more specific steps that will help improve the effectiveness of your promotion.