Emotionality & Virality of Products Important for SEO & Social Media Marketing
Posted: Thu Jan 30, 2025 3:51 am
The development of off-page SEO and link building clearly shows that it is becoming increasingly important to generate links and social signals through appealing content . Automated and directly controllable link building is gradually losing effectiveness and is even being penalized by penguins. This means that every professional SEO has to come out of their SEO shell more and more and build up know-how in social media marketing , PR and marketing in general.
As part of my thesis: Word-of-mouth, viral and buzz marketing: new ways of marketing music from 2006, I dealt with this topic in depth. In the music industry, the emotionality of an artist can be directly ghana phone number data influenced, or the emotionality is already in the music itself. Even if I am a manufacturer of a product, depending on the industry, I can track the emotional charge of a consumer item from the very beginning through clever marketing. A good example of this is Apple. Compared to other brands, Apple has managed to transform a consumer item such as a computer, which is unemotional for the general public, into an emotionally charged fashion accessory within a short space of time.
You can count yourself lucky if you are a manufacturer of a product that allows you to create an emotional connection to the product. For other products, this is only possible indirectly. But more on that elsewhere...
And why should this interest us as online marketers and SEOs?
The connection between viral products and SEO
Emotional products can generate viral effects more easily than less emotionally attractive goods, for which you first have to create a viral container, which in most cases also leads to the actual product via a detour. And this is the interface between off-page SEO, social media marketing and product policy within the marketing mix .
It is easier for viral products to get social signals and links organically, as these products often have fans or influentials (more on this in “ Influentials: The Multipliers in Social Media Marketing ” ) such as bloggers who like to report on these products.
Interaction between Virality, SEO & Social Media for Products
Interaction between Virality, SEO & Social Media for Products
Here it becomes clear again that inbound marketing plays a major role and that the foundation for it is laid by product policy and branding .
As part of my thesis: Word-of-mouth, viral and buzz marketing: new ways of marketing music from 2006, I dealt with this topic in depth. In the music industry, the emotionality of an artist can be directly ghana phone number data influenced, or the emotionality is already in the music itself. Even if I am a manufacturer of a product, depending on the industry, I can track the emotional charge of a consumer item from the very beginning through clever marketing. A good example of this is Apple. Compared to other brands, Apple has managed to transform a consumer item such as a computer, which is unemotional for the general public, into an emotionally charged fashion accessory within a short space of time.
You can count yourself lucky if you are a manufacturer of a product that allows you to create an emotional connection to the product. For other products, this is only possible indirectly. But more on that elsewhere...
And why should this interest us as online marketers and SEOs?
The connection between viral products and SEO
Emotional products can generate viral effects more easily than less emotionally attractive goods, for which you first have to create a viral container, which in most cases also leads to the actual product via a detour. And this is the interface between off-page SEO, social media marketing and product policy within the marketing mix .
It is easier for viral products to get social signals and links organically, as these products often have fans or influentials (more on this in “ Influentials: The Multipliers in Social Media Marketing ” ) such as bloggers who like to report on these products.
Interaction between Virality, SEO & Social Media for Products
Interaction between Virality, SEO & Social Media for Products
Here it becomes clear again that inbound marketing plays a major role and that the foundation for it is laid by product policy and branding .