4. GROUP NUMBER 4 – people with the appropriate BASKET VALUE
Posted: Wed Jan 29, 2025 10:54 am
One of my favorite metrics to measure Facebook ads by is average basket value.
It cannot be predefined, there is no such column in the Facebook ad settings, but we can set such a parameter, the so-called custom metric on Facebook , ourselves using the appropriate formula.
In any case, it is possible to measure the average basket value and display it at the level of the ad manager columns. This is very useful because it gives us a completely different level of data analysis than just focusing on the number of purchases or even ROAS, or Return on Advertising Spending.
Secondly, we can use this parameter to target ads. The path to configure something hong kong rcs data like this would then look like this:
We land in the exact same place as with the previous two groups, the “purchase” event on the website-based custom group, but this time we click “narrow” and select the “average value” parameter.
The “Average value XYZ”, entered here by you, will of course be the average basket value that you can use.
Thanks to this, you will reach the segment of your customers who do not only focus on promotions or single items, but, for example, buy more things and more often.
Basically, if you would like to be guided not by the average, but by, for example, the maximum value or sum of purchases in a given time period (e.g. over the last 90 days), then in exactly the same place you can change the average to a sum and set, for example, the sum of orders to a certain number of hundreds or thousands of zlotys in a given time window.
So basically – as I just said in the introduction – you now have two target groups instead of one!
It cannot be predefined, there is no such column in the Facebook ad settings, but we can set such a parameter, the so-called custom metric on Facebook , ourselves using the appropriate formula.
In any case, it is possible to measure the average basket value and display it at the level of the ad manager columns. This is very useful because it gives us a completely different level of data analysis than just focusing on the number of purchases or even ROAS, or Return on Advertising Spending.
Secondly, we can use this parameter to target ads. The path to configure something hong kong rcs data like this would then look like this:
We land in the exact same place as with the previous two groups, the “purchase” event on the website-based custom group, but this time we click “narrow” and select the “average value” parameter.
The “Average value XYZ”, entered here by you, will of course be the average basket value that you can use.
Thanks to this, you will reach the segment of your customers who do not only focus on promotions or single items, but, for example, buy more things and more often.
Basically, if you would like to be guided not by the average, but by, for example, the maximum value or sum of purchases in a given time period (e.g. over the last 90 days), then in exactly the same place you can change the average to a sum and set, for example, the sum of orders to a certain number of hundreds or thousands of zlotys in a given time window.
So basically – as I just said in the introduction – you now have two target groups instead of one!