Product placement at eye level
Posted: Wed Jan 29, 2025 10:51 am
When entering a retail space, the customer's gaze is most often directed forward. This creates opportunities for placing products at a level that is convenient for perception.
To draw attention to a particular yahoo email list position, the product is placed slightly below eye level - approximately 15 degrees, since people intuitively look slightly downwards when moving.
It is best to place high-margin and popular products at this height. This tactic helps to increase sales of the most profitable products.
However, this strategy can also be used for other purposes, such as to highlight products that need to be sold quickly or to highlight new products.
In grocery stores, this is the height at which brands typically display their products, paying the store for more prominent placement.
Product placement at eye level
Source: shutterstock.com
The least effective display areas in the sales area are either too low (less than 70 cm from the floor) or too high (over 2 meters). Moreover, lower shelves are less effective: in order to examine the goods on the floor, the buyer needs to bend over or even squat, which many will find unnecessary and inconvenient. In the case of upper shelves, it is enough to simply raise your head.
It is also important to consider the height of the target audience to determine the optimal height for placing products. After all, a location that is convenient for one type of buyer may be uncomfortable for others - for example, older people or tall customers.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Highlighting a product to attract attention
Incorrectly organized product display can lead to a quick loss of customer interest, and he may leave without choosing anything. To avoid this and make products more attractive, you need to use the following techniques that will help "catch" the customer's eye:
Creating visual volume : Build a small "hill" of products. This will give a sense of saturation and evoke the idea: "If there are many, then they buy often." Leave empty space around the edges to show that the products are being taken apart and to create the effect of demand.
Accent lighting : Jewelry stores make extensive use of lighting to highlight individual items. Directional lighting can be used to highlight individual products and their placement. Use spotlights for specific items to make them look more attractive.
Featured displays : Placing products on a separate stand or in a special area makes them more visible, especially if they are premium products. This approach can be seen in technology, where popular gadgets, such as Apple products, are displayed separately. This method is also effective for merchandising displays with unique or exclusive products.
Color grouping : Placing products of a single color scheme in one area is the most popular technique in clothing merchandising. If a customer is looking for an item of a certain shade, they will notice the desired color composition faster than products scattered throughout the store.
Tags and Markers : Using bright markers such as “Bestseller,” “New,” or “Last One” is an effective way to draw attention to items that require special attention. These marks create a sense of urgency or uniqueness, motivating the customer to buy.
Dividing goods into groups
Categorization of products plays an important role in product merchandising. A customer looking for shoes is unlikely to look at a display of underwear.
Therefore, the goods should be distributed in such a way that each category is in its place. For example, it is better to place accessories separately from home clothes.
If the store's assortment is limited, you can create subgroups within one category. For example, more expensive bags can be separated from budget models, or, for example, leather products can be separated from fabric ones. Another solution is to distribute by brand or by type of product.
To draw attention to a particular yahoo email list position, the product is placed slightly below eye level - approximately 15 degrees, since people intuitively look slightly downwards when moving.
It is best to place high-margin and popular products at this height. This tactic helps to increase sales of the most profitable products.
However, this strategy can also be used for other purposes, such as to highlight products that need to be sold quickly or to highlight new products.
In grocery stores, this is the height at which brands typically display their products, paying the store for more prominent placement.
Product placement at eye level
Source: shutterstock.com
The least effective display areas in the sales area are either too low (less than 70 cm from the floor) or too high (over 2 meters). Moreover, lower shelves are less effective: in order to examine the goods on the floor, the buyer needs to bend over or even squat, which many will find unnecessary and inconvenient. In the case of upper shelves, it is enough to simply raise your head.
It is also important to consider the height of the target audience to determine the optimal height for placing products. After all, a location that is convenient for one type of buyer may be uncomfortable for others - for example, older people or tall customers.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Highlighting a product to attract attention
Incorrectly organized product display can lead to a quick loss of customer interest, and he may leave without choosing anything. To avoid this and make products more attractive, you need to use the following techniques that will help "catch" the customer's eye:
Creating visual volume : Build a small "hill" of products. This will give a sense of saturation and evoke the idea: "If there are many, then they buy often." Leave empty space around the edges to show that the products are being taken apart and to create the effect of demand.
Accent lighting : Jewelry stores make extensive use of lighting to highlight individual items. Directional lighting can be used to highlight individual products and their placement. Use spotlights for specific items to make them look more attractive.
Featured displays : Placing products on a separate stand or in a special area makes them more visible, especially if they are premium products. This approach can be seen in technology, where popular gadgets, such as Apple products, are displayed separately. This method is also effective for merchandising displays with unique or exclusive products.
Color grouping : Placing products of a single color scheme in one area is the most popular technique in clothing merchandising. If a customer is looking for an item of a certain shade, they will notice the desired color composition faster than products scattered throughout the store.
Tags and Markers : Using bright markers such as “Bestseller,” “New,” or “Last One” is an effective way to draw attention to items that require special attention. These marks create a sense of urgency or uniqueness, motivating the customer to buy.
Dividing goods into groups
Categorization of products plays an important role in product merchandising. A customer looking for shoes is unlikely to look at a display of underwear.
Therefore, the goods should be distributed in such a way that each category is in its place. For example, it is better to place accessories separately from home clothes.
If the store's assortment is limited, you can create subgroups within one category. For example, more expensive bags can be separated from budget models, or, for example, leather products can be separated from fabric ones. Another solution is to distribute by brand or by type of product.