Lead Generation on Facebook and Instagram
Posted: Wed Jan 29, 2025 10:20 am
Lead generation, in simple terms, is getting leads – applications from potential clients. In traffic arbitrage, lead generation is getting data from users who are interested in a product or service.
Leads are also called getting registrations on the site. However, even experienced arbitrageurs sometimes get confused about what type of payment to attribute registrations to - CPA (per action) or CPL (per leads). Types of lead generation are called ways to get these applications.
In affiliate marketing, many advertisers pay for leads. CPL is a common payment model in several verticals - dating, finance, legal affiliates, sometimes betting and gambling.
Leads are collected for applications for white offers in the bitcoin data product category, and for nutra using the COD (Cash on Delivery) model - payment after delivery. And call center operators call the user back to clarify the data and confirm the order. In these verticals, the main goal is to turn leads into sales.
lead collection in nutra
For example, this is a form for collecting leads in Nutra
Facebook Lead Generation: 3 Methods
Lead generation on Facebook is one of the TOP sources of traffic. In regular digital marketing guides, only one method of lead generation is most often mentioned: lead forms in Facebook targeting. We have collected other methods. They will be useful for both arbitrageurs and marketers.
Via the lead generation form in Ads Manager
Facebook Ads Manager has an “official” tool for getting leads – a lead form. This is the same targeted advertising, only with a data collection form. When you click on the action button (“Find out”, “Sign up”, etc.), a window with a small questionnaire opens.
Leads are also called getting registrations on the site. However, even experienced arbitrageurs sometimes get confused about what type of payment to attribute registrations to - CPA (per action) or CPL (per leads). Types of lead generation are called ways to get these applications.
In affiliate marketing, many advertisers pay for leads. CPL is a common payment model in several verticals - dating, finance, legal affiliates, sometimes betting and gambling.
Leads are collected for applications for white offers in the bitcoin data product category, and for nutra using the COD (Cash on Delivery) model - payment after delivery. And call center operators call the user back to clarify the data and confirm the order. In these verticals, the main goal is to turn leads into sales.
lead collection in nutra
For example, this is a form for collecting leads in Nutra
Facebook Lead Generation: 3 Methods
Lead generation on Facebook is one of the TOP sources of traffic. In regular digital marketing guides, only one method of lead generation is most often mentioned: lead forms in Facebook targeting. We have collected other methods. They will be useful for both arbitrageurs and marketers.
Via the lead generation form in Ads Manager
Facebook Ads Manager has an “official” tool for getting leads – a lead form. This is the same targeted advertising, only with a data collection form. When you click on the action button (“Find out”, “Sign up”, etc.), a window with a small questionnaire opens.