Classification by content types for the content strategy
Posted: Wed Jan 29, 2025 9:35 am
When developing a content marketing strategy, it is important to be clear about the types of content. The aim is to satisfy the different needs of the target groups depending on the customer journey phase and thus to create as many positive touchpoints as possible along the way through the customer journey. This increases the chance of becoming established in the relevant set in the preference phase at the latest and of building a brand in addition to short-term sales.
These touchpoints, which should be as numerous and positive panama phone number data as possible, serve as an anchor in the minds of the target and need groups and are a decisive success factor for brand building . Through these experiences, which are ideally positive, target and need groups build a relationship with the company, the brand and the products.
content types
It is possible to classify content according to certain properties. Properties can be
The purpose of the content: What purpose does the content serve for me as a company?
Product proximity: How close is the topic of the content to the product?
The benefit for the consumer: What question(s) is/are answered by the content?
The media format: What media format does the content have?
Push or pull? Is there a direct need on the part of the target group or are people looking for a solution directly or do you have to move towards it yourself?
Customer Journey Phase: Where is the potential customer in the customer journey when consuming the content
Other possible attributes could be, for example, product proximity.
Mapping content types to the customer journey
Content can be classified according to its attributes in the customer journey. If you classify the whole thing according to the attribute of benefit for the consumer , it could look like this:
Content mapping into the customer journey based on benefit/purpose
Of course, this can also be done according to other attributes and even several attributes in combination.
This means that individual posts can now be assigned to the phases of the customer journey according to the classification. Of course, a good content marketing strategy does not just include mapping the content along the customer journey, but also the work before and after. This means determining the target groups, developing topics, and producing and distributing content.
These touchpoints, which should be as numerous and positive panama phone number data as possible, serve as an anchor in the minds of the target and need groups and are a decisive success factor for brand building . Through these experiences, which are ideally positive, target and need groups build a relationship with the company, the brand and the products.
content types
It is possible to classify content according to certain properties. Properties can be
The purpose of the content: What purpose does the content serve for me as a company?
Product proximity: How close is the topic of the content to the product?
The benefit for the consumer: What question(s) is/are answered by the content?
The media format: What media format does the content have?
Push or pull? Is there a direct need on the part of the target group or are people looking for a solution directly or do you have to move towards it yourself?
Customer Journey Phase: Where is the potential customer in the customer journey when consuming the content
Other possible attributes could be, for example, product proximity.
Mapping content types to the customer journey
Content can be classified according to its attributes in the customer journey. If you classify the whole thing according to the attribute of benefit for the consumer , it could look like this:
Content mapping into the customer journey based on benefit/purpose
Of course, this can also be done according to other attributes and even several attributes in combination.
This means that individual posts can now be assigned to the phases of the customer journey according to the classification. Of course, a good content marketing strategy does not just include mapping the content along the customer journey, but also the work before and after. This means determining the target groups, developing topics, and producing and distributing content.