What is Predictive Lead Score? A Look into the Future
Posted: Wed Jan 29, 2025 6:07 am
Ask any entrepreneur, they all dream of high conversion rates. However, high conversion does not always provide a noticeable increase in profits, and all because not all the leads you get at the initial stages of lead generation will eventually become buyers. The problem is that they waste the time and energy of sales managers.
Of course, this is far from the greatest loss that business owners honduras phone number data typically face, but it is common and fraught with lost profits. Note that 93% of all companies are able to increase the number of attracted leads after implementing inbound marketing practices , but if the sales department does not know how to prioritize new leads, all these efforts together will only yield a small increase in revenue.
Internet marketing is evolving not just into a lead scoring or qualification system , but into predictive scoring. Predictive scoring is a more balanced and systematic approach to the lead prioritization process, which is already used by some brands in the West.
What is special about predictive lead scoring?
Lead Scoring (without a predictive element) refers to the process by which leads are assessed, qualified (via phone or email), on a number of parameters and behavioral characteristics. The main problem with this approach is the difficulty for marketers to interpret the database accurately and consistently.
In contrast, predictive lead scoring, relying on more extensive knowledge of the lead and an analytical approach, produces more weighted scores. This approach eliminates the risk of making errors by replacing the need to manually assign importance to scoring factors with a more rational process.
Of course, this is far from the greatest loss that business owners honduras phone number data typically face, but it is common and fraught with lost profits. Note that 93% of all companies are able to increase the number of attracted leads after implementing inbound marketing practices , but if the sales department does not know how to prioritize new leads, all these efforts together will only yield a small increase in revenue.
Internet marketing is evolving not just into a lead scoring or qualification system , but into predictive scoring. Predictive scoring is a more balanced and systematic approach to the lead prioritization process, which is already used by some brands in the West.
What is special about predictive lead scoring?
Lead Scoring (without a predictive element) refers to the process by which leads are assessed, qualified (via phone or email), on a number of parameters and behavioral characteristics. The main problem with this approach is the difficulty for marketers to interpret the database accurately and consistently.
In contrast, predictive lead scoring, relying on more extensive knowledge of the lead and an analytical approach, produces more weighted scores. This approach eliminates the risk of making errors by replacing the need to manually assign importance to scoring factors with a more rational process.