How to measure campaign effectiveness in drip marketing
Posted: Wed Jan 29, 2025 5:22 am
CTR is the ratio of the number of your newsletter readers who clicked on one of the links in the email to the total number of subscribers. Accordingly, the higher the CTR, the better. A high CTR also indicates high relevance of the email content to the interests of subscribers.
The fewer clicks, the less interest: perhaps the content you offer at this stage of engagement does not yet provide much value to readers. For example, you offer people to get acquainted with the tariff plan of your services, and they do not yet even have a holistic idea of what your product is in general.
Number of new leads
If the goal of your campaigns is to generate new leads, there china phone number data should be a measurable metric that indicates the success or failure of each individual email in this process. For example, the number of times your content is shared on social media. The higher this number, the more likely you are to attract new customers.
Conversion rate
Conversion rate is the ratio of the number of people who clicked on a link in your email and performed a target action (filled out a lead form, bought a product, etc.) to the total number of subscribers. Like CTR, conversion rate can serve as an indicator of the relevance of the content of the email or your offer.
Number of unsubscribes from the mailing list
For a quality campaign, this indicator should not exceed 1%. If readers are unhappy with your mailing, they usually unsubscribe from it. But it often happens that people do not go through the formal unsubscribe procedure, but simply stop opening your letters, do not read your letters, and may even mark them as spam. By tracking this indicator after each mailing, you can also find out the effectiveness of each letter.
The fewer clicks, the less interest: perhaps the content you offer at this stage of engagement does not yet provide much value to readers. For example, you offer people to get acquainted with the tariff plan of your services, and they do not yet even have a holistic idea of what your product is in general.
Number of new leads
If the goal of your campaigns is to generate new leads, there china phone number data should be a measurable metric that indicates the success or failure of each individual email in this process. For example, the number of times your content is shared on social media. The higher this number, the more likely you are to attract new customers.
Conversion rate
Conversion rate is the ratio of the number of people who clicked on a link in your email and performed a target action (filled out a lead form, bought a product, etc.) to the total number of subscribers. Like CTR, conversion rate can serve as an indicator of the relevance of the content of the email or your offer.
Number of unsubscribes from the mailing list
For a quality campaign, this indicator should not exceed 1%. If readers are unhappy with your mailing, they usually unsubscribe from it. But it often happens that people do not go through the formal unsubscribe procedure, but simply stop opening your letters, do not read your letters, and may even mark them as spam. By tracking this indicator after each mailing, you can also find out the effectiveness of each letter.