TOP 3 Lead Generation Strategies for Startups
Posted: Wed Jan 29, 2025 5:19 am
Conversion friction is the psychological resistance that users experience when attempting to perform a target action. Such friction is often called “conversion killers,” and for good reason.
You can optimize your value proposition or CTA button, but if your inbound flow contains too many sources of friction, you’ll be wasting your money. Removing friction is one of the most effective methods for increasing conversions. However, the sources of problems can be difficult to identify — especially if you’re guessing.
Friction points can be anywhere on a site and at all stages jordan phone number data of the user journey, but in this article we'll look specifically at the registration process - this is where most problems are most often found.
What is MRR (Monthly Recurring Revenue) in SaaS business?
Friction and the registration/subscription process
In this case, friction is simply a measure of the effort a user must put in to register or set up an account with a service. Although this variable is difficult to quantify, it can be subjectively assessed using three factors:
Steps to Completion: The number of stages, steps, or series of pages the user must go through.
Price of information. The number of fields the user must fill in.
Energy expenditure/stress level. The number of decisions the user must make, as well as the number of additional actions that must be performed (filling out a CAPTCHA, confirming an email, etc.)
There are several ways to manage signup flow, each with its own pros and cons. The goal is typically to reduce friction while maximizing revenue and new customers. While there are many ways to achieve this, the approaches generally boil down to three main ones, which we will cover in this article.
You can optimize your value proposition or CTA button, but if your inbound flow contains too many sources of friction, you’ll be wasting your money. Removing friction is one of the most effective methods for increasing conversions. However, the sources of problems can be difficult to identify — especially if you’re guessing.
Friction points can be anywhere on a site and at all stages jordan phone number data of the user journey, but in this article we'll look specifically at the registration process - this is where most problems are most often found.
What is MRR (Monthly Recurring Revenue) in SaaS business?
Friction and the registration/subscription process
In this case, friction is simply a measure of the effort a user must put in to register or set up an account with a service. Although this variable is difficult to quantify, it can be subjectively assessed using three factors:
Steps to Completion: The number of stages, steps, or series of pages the user must go through.
Price of information. The number of fields the user must fill in.
Energy expenditure/stress level. The number of decisions the user must make, as well as the number of additional actions that must be performed (filling out a CAPTCHA, confirming an email, etc.)
There are several ways to manage signup flow, each with its own pros and cons. The goal is typically to reduce friction while maximizing revenue and new customers. While there are many ways to achieve this, the approaches generally boil down to three main ones, which we will cover in this article.