Increase conversions, signups and subscriptions with push notifications
Posted: Wed Jan 29, 2025 5:17 am
Push Notifications are a tool that has been rapidly gaining popularity lately. They can fill the gap between retargeting and email marketing and stimulate traffic. Notifications are designed for an audience that is not sufficiently interested in subscribing: clicking a button is easier (especially on mobile) than entering your email address.
Sites that have thought through their push notification engagement strategy end up with user loyalty and engagement, increased traffic and page views — metrics that influence conversion readiness. And all this for a fraction of what you would have to invest in retargeting tools. Implementing notifications is as easy as enabling JavaScript on your site. You can do it yourself or with the help of special programs.
If you have decided to try this tool or want to improve your strategy, this article is for you.
Read also: Can Push Notifications Increase Conversion Rates?
Getting the maximum number of opt-ins
First of all, you need to get consent to send push notifications. There are morocco phone number data no other ways. Your target is desktop and Android users. Apple iOS does not support push notifications, so iPhone and iPad users will not be able to subscribe and receive your messages.
There are a few nuances to collecting opt-ins. First, Safari, Chrome, Firefox, and other browsers ask users for permission on HTTPS domains. Second, visitors must see and interact with a basic dialog box generated by the browser with a non-customizable language, namely, answering “Yes, you can send me notifications” or “No, you can’t.” Let’s call this a “Hard Ask.”
Hard request
Displaying this type of request on HTTPS sites is one of the simplest approaches: it usually has a high opt-in rate. Visitors see a hard yes/no prompt. They then click yes/no or close the window. And you either have a new subscriber, someone has unsubscribed from you, or you have acquired a chance to make your offer again at a later time.
Sites that have thought through their push notification engagement strategy end up with user loyalty and engagement, increased traffic and page views — metrics that influence conversion readiness. And all this for a fraction of what you would have to invest in retargeting tools. Implementing notifications is as easy as enabling JavaScript on your site. You can do it yourself or with the help of special programs.
If you have decided to try this tool or want to improve your strategy, this article is for you.
Read also: Can Push Notifications Increase Conversion Rates?
Getting the maximum number of opt-ins
First of all, you need to get consent to send push notifications. There are morocco phone number data no other ways. Your target is desktop and Android users. Apple iOS does not support push notifications, so iPhone and iPad users will not be able to subscribe and receive your messages.
There are a few nuances to collecting opt-ins. First, Safari, Chrome, Firefox, and other browsers ask users for permission on HTTPS domains. Second, visitors must see and interact with a basic dialog box generated by the browser with a non-customizable language, namely, answering “Yes, you can send me notifications” or “No, you can’t.” Let’s call this a “Hard Ask.”
Hard request
Displaying this type of request on HTTPS sites is one of the simplest approaches: it usually has a high opt-in rate. Visitors see a hard yes/no prompt. They then click yes/no or close the window. And you either have a new subscriber, someone has unsubscribed from you, or you have acquired a chance to make your offer again at a later time.