Background of the need for CPM analysis
Posted: Wed Jan 29, 2025 4:18 am
By grasping the total number and using the CRM system, you can understand the applicant trends, which will be useful for activities for the next year. For more information on the advantages and disadvantages of CRM, please see the following article: What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one. What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one. "Synergy!" can be used at universities too! Specific implementation examples are introduced Here we will introduce some examples of universities that have actually implemented CRM (customer relationship management) measures and have successfully achieved a significant increase in applicants compared to last year.
The Kyoto University of Arts correspondence education kazakhstan telegram database department had been trying to increase the number of applicants mainly through direct advertising, information sessions, and registering with membership organizations required for application. However, they had issues such as information sessions being full but not leading to an increase in the number of applicants, so they tried a new approach to solve the problem. The university introduced "customer-oriented communication" and "personalized message sending." They thought they could effectively increase the number of applicants by reviewing their web communication design, so they first checked the applicants' awareness route.
This is a CRM approach that considers the customer's perspective and communicates with them to understand the thoughts and processes that those who request information or register as members go through before applying. As a result, we found that many applicants learned about Kyoto University of Arts through various media, including web searches, and that 90% of applicants applied within three months of registering with a member organization. Based on this, we will work on "communication from the customer's perspective.
The Kyoto University of Arts correspondence education kazakhstan telegram database department had been trying to increase the number of applicants mainly through direct advertising, information sessions, and registering with membership organizations required for application. However, they had issues such as information sessions being full but not leading to an increase in the number of applicants, so they tried a new approach to solve the problem. The university introduced "customer-oriented communication" and "personalized message sending." They thought they could effectively increase the number of applicants by reviewing their web communication design, so they first checked the applicants' awareness route.
This is a CRM approach that considers the customer's perspective and communicates with them to understand the thoughts and processes that those who request information or register as members go through before applying. As a result, we found that many applicants learned about Kyoto University of Arts through various media, including web searches, and that 90% of applicants applied within three months of registering with a member organization. Based on this, we will work on "communication from the customer's perspective.