Understand your target audience, research them
Posted: Wed Jan 29, 2025 4:16 am
More than 2.8 billion active users, easy access to the target audience, interactive advertising campaigns, analytics of promotion effectiveness and increased brand awareness are just a few advantages of business on Facebook. But how to sell premium products on Facebook?
Tips to help boost your dubai cell phone number list premium brand sales:
The key to successful sales is understanding the needs, desires and values of your target audience.
If your budget allows, start your ad campaign by targeting a broad audience. Use limited targeting – country, gender, and a broad age range.
If you are working with a very limited budget, you can work backwards. Start with a limited audience – your best customers or followers from another social network. This way, you will determine an effective advertising campaign option and then launch it to a wider audience.
Create ads that don't look like ads
A compelling brand image can be achieved by creating ads that don’t look like ads. These tend to perform best on Facebook. If a Facebook or Instagram user sees something they classify as an ad, they’ll usually keep scrolling. This isn’t a rule for premium brands, but your engagement and click-through rates will almost always be higher if you post an ad that looks like it was taken by a friend.
! An advertising campaign that is purely magazine style will "wither" and "die" on Facebook.
Read also : Images VS Video: Which Ad Format Is Best For Facebook
Your content = benefit for the target audience
Develop a content strategy for your brand page. To generate interest in your brand, create interesting informational materials and videos that will be useful to your target audience.
Practice proper targeting
Use Facebook advertising opportunities. Target your ads to specific interests or behavioral characteristics of your target audience.
Take care of special treatment of clients
Create an opportunity for personal consultation with your customers. Find out what they are looking for in your product. Determine how you can help them and be sure to answer all customer questions.
Tell us why your product is unique?
Premium products are a limited niche, but this does not mean less competition. Therefore, you should emphasize the uniqueness of your product. Tell your audience what makes your product special and unique. Storytelling works well. A personal story will reduce the distance between the company and customers.
Practice product reviews: videos and high-quality photos
Show that your product is alive. Use video reviews and high-quality photos. This will help to show the advantages of your product and make it more attractive to customers.
Add reviews
Customers considering purchasing a premium product usually have high expectations for the quality and functionality of the product. They want to be sure that the product is worth investing in. Reviews can help with this. The reactions of customers who have already purchased your product can help prove that the product will actually meet the customer’s expectations. Reviews make the audience more likely to buy.
reviews on facebook
Offer exclusive deals to your Facebook page followers
Introduce small surprises to every purchase from customers from Facebook. We see similar examples from many premium brands selling their products offline. When buying a product in their store, they often offer eco-bags, testers and other nice trinkets as a gift. So why not take this for sales on Facebook. Add a small gift to every delivery.
Use influencer marketing
To attract the attention of your target audience and build trust in your brand, engage famous people or influencers who can promote your product on their Facebook pages or other social media platforms.
Read also : The ideal technical specification for a blogger is the key to successful advertising integration
Don't forget about retargeting
A customer who has already shown interest in your product is more likely to return for a purchase than a new audience. Consider this when developing an advertising campaign. Offer special offers or a bonus system for regular customers.
Plan the goal of your advertising campaign
Don’t start an advertising campaign just for the sake of advertising. Always set a goal. Plan what exactly should improve as a result – for example, brand awareness, traffic, conversions.
Read also : Facebook Advertising Campaign Objectives: Key Selection Criteria
Add a landing page
Create a dedicated landing page for your product, expand on its benefits, and provide additional information. However, make sure you have enough resources for the landing page to make the work worthwhile.
Advertise a specific category
Create a bestseller category page. Top sellers tend to increase ad conversion rates. However, you want real bestsellers, not just the “best of the bad.”
Another alternative is the new arrivals category. Advertising in this sector will work well if you have significant brand recognition.
Tips to help boost your dubai cell phone number list premium brand sales:
The key to successful sales is understanding the needs, desires and values of your target audience.
If your budget allows, start your ad campaign by targeting a broad audience. Use limited targeting – country, gender, and a broad age range.
If you are working with a very limited budget, you can work backwards. Start with a limited audience – your best customers or followers from another social network. This way, you will determine an effective advertising campaign option and then launch it to a wider audience.
Create ads that don't look like ads
A compelling brand image can be achieved by creating ads that don’t look like ads. These tend to perform best on Facebook. If a Facebook or Instagram user sees something they classify as an ad, they’ll usually keep scrolling. This isn’t a rule for premium brands, but your engagement and click-through rates will almost always be higher if you post an ad that looks like it was taken by a friend.
! An advertising campaign that is purely magazine style will "wither" and "die" on Facebook.
Read also : Images VS Video: Which Ad Format Is Best For Facebook
Your content = benefit for the target audience
Develop a content strategy for your brand page. To generate interest in your brand, create interesting informational materials and videos that will be useful to your target audience.
Practice proper targeting
Use Facebook advertising opportunities. Target your ads to specific interests or behavioral characteristics of your target audience.
Take care of special treatment of clients
Create an opportunity for personal consultation with your customers. Find out what they are looking for in your product. Determine how you can help them and be sure to answer all customer questions.
Tell us why your product is unique?
Premium products are a limited niche, but this does not mean less competition. Therefore, you should emphasize the uniqueness of your product. Tell your audience what makes your product special and unique. Storytelling works well. A personal story will reduce the distance between the company and customers.
Practice product reviews: videos and high-quality photos
Show that your product is alive. Use video reviews and high-quality photos. This will help to show the advantages of your product and make it more attractive to customers.
Add reviews
Customers considering purchasing a premium product usually have high expectations for the quality and functionality of the product. They want to be sure that the product is worth investing in. Reviews can help with this. The reactions of customers who have already purchased your product can help prove that the product will actually meet the customer’s expectations. Reviews make the audience more likely to buy.
reviews on facebook
Offer exclusive deals to your Facebook page followers
Introduce small surprises to every purchase from customers from Facebook. We see similar examples from many premium brands selling their products offline. When buying a product in their store, they often offer eco-bags, testers and other nice trinkets as a gift. So why not take this for sales on Facebook. Add a small gift to every delivery.
Use influencer marketing
To attract the attention of your target audience and build trust in your brand, engage famous people or influencers who can promote your product on their Facebook pages or other social media platforms.
Read also : The ideal technical specification for a blogger is the key to successful advertising integration
Don't forget about retargeting
A customer who has already shown interest in your product is more likely to return for a purchase than a new audience. Consider this when developing an advertising campaign. Offer special offers or a bonus system for regular customers.
Plan the goal of your advertising campaign
Don’t start an advertising campaign just for the sake of advertising. Always set a goal. Plan what exactly should improve as a result – for example, brand awareness, traffic, conversions.
Read also : Facebook Advertising Campaign Objectives: Key Selection Criteria
Add a landing page
Create a dedicated landing page for your product, expand on its benefits, and provide additional information. However, make sure you have enough resources for the landing page to make the work worthwhile.
Advertise a specific category
Create a bestseller category page. Top sellers tend to increase ad conversion rates. However, you want real bestsellers, not just the “best of the bad.”
Another alternative is the new arrivals category. Advertising in this sector will work well if you have significant brand recognition.