How do digital marketing agencies work?

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digital marketing agency
For some brands, digital marketing is still a relatively new concept – uncharted waters that feel like a huge investment, far from the familiar comforts of traditional marketing. For aspiring digital marketers, it can be a bit intimidating and a far cry from the processes of traditional advertising agencies.

So, in an attempt to familiarize more people with the ins and outs of this not-so-new world of digital media, we thought we’d introduce you to how a digital marketing agency actually works.

What is the life cycle of a project in a digital agency?
Digital marketing agencies are very different from a traditional chile number dataset agency because the processes are much faster, according to real-time consumer behavior on the web. It's crazy, dynamic and innovative at the same time!

To understand how a digital marketing agency works, you must first understand what the different departments are:

1. Sales/Business Development Team:
This team does exactly the same thing as in every company – they connect the company with potential clients, bring new business on board, and execute and deal with contracts and SLAs. However, they are tied to a marketing strategy that, theoretically, should be more functional than that of a company that is not a Digital Agency.

2. Account Managers / Customer Service Team:
They deal with the company’s customers/clients. Once the customer comes in – through the sales team – the account managers or customer service executives coordinate the customer’s requirements on a daily basis. They then create strategies based on these requirements and execute them across the different teams in the company.

3. Editorial team:
The first step in executing a strategy for a client is to get the content/copy written – which can include blog posts, website content, nurturing emails and messages, social media posts, digital ads, and more. This team often works with the SEO team to write content with specific keywords.

4. SEO (Search Engine Optimization) Team:
The SEO team helps improve the visibility of the client's website in search engine results. The goal is to receive organic or free visibility and attract more customers to the website. If the client prefers, the team can also purchase paid links to help the client's website rank. However, it is recommended that you never purchase backlinks without the help of a specialized SEO consultancy .

5. Design Team:
The design team takes care of visualizing different elements – from blog posts to social media posts and advertisements – including creating a user-friendly and effective user interface for websites to get more leads for clients.

6. Development Team:
The development team takes care of the programming, creating and designing websites that are easy to navigate, user-friendly and bring clients the best return on marketing spend.

7. Paid Media/Pay Per Click (PPC) Team:
Paid marketing gives the client a more prominent result on the web, in search engine results pages (SERPs), on platforms like Facebook and LinkedIn, as well as on different publisher sites through Google, custom media buying, and content marketing platforms. This is where clients see the quickest returns on their marketing investment.