4 questions before starting to work on a client profile
Posted: Tue Jan 28, 2025 9:25 am
So, you've decided to create a buyer persona, so where do you start? We recommend answering the following fundamental questions before you start - they will help establish a connection between your product and consumers.
What problem does my product or service help solve?
Think carefully about the answer, because it may not be as obvious as it seems. Toyota founder Sakichi Toyoda formulated the rule of five "whys", according to which a person's desire to make a purchase can be based on needs that are often hidden from prying eyes.
Let's look at an example. Let's say el salvador email list a woman dreams of a fur coat. She asks herself: why? Let's assume the answer is: I want all my friends and acquaintances to be surprised! And immediately the second "why" in this chain: why should I surprise others? I want to attract attention to myself. The next question: why? Because I feel insecure. And again the chain continues: why? The reason is that I cannot realize myself and my abilities. And finally: for what reason am I standing still in my development? And the final answer: because I do not like the work I do.
You will probably ask: what does a fur coat have to do with it?
The famous US economist and marketer Philip Kotler claims that people buy a drill not for the sake of the drill itself, but for the sake of holes in the wall. That is why high-class sellers always sell not the product (goods or services) itself, but rather a solution to the problems of their potential clients.
Let's say a company that specializes in website development can solve the following problems for its target audience:
creating a platform for brand recognition;
communicating information about the company and its product to end consumers;
communication with the audience;
sale of goods and services.
What is your company's customer profile?
The second question can be considered a natural continuation of the first. If you create websites, then your customer is a manager who needs an Internet platform where his target audience can find contact information, information about products, and answers to the most important questions. It is important that the site is equipped with a form for contacting managers, a subscription to news, a shopping cart for easy shopping, etc.
In what information space should you look for potential clients?
The third rather important (and for most companies even key) question that deserves special attention is: what is the living environment of your potential buyer?
It is no secret that teenagers prefer to spend time on social networks, business audiences - on thematic platforms, and young mothers - on women's forums. This information will help you accurately determine the channels for interaction with your target audience. Agree, advertising diapers in an online store of building materials is a rather strange decision. The only exception may be adult diapers, which can be used by representatives of the developer when handing over the house to the state commission.
What problems does your client solve on a regular basis?
The answer to this question will help you cope with two important tasks:
competent preparation of commercial proposals;
formation of correct content plans.
By dividing your target consumers' key pain points into distinct groups, you can use them as headings for media articles, social media posts, or event topics.
By paying due attention to creating your customer profile, you will highlight their key characteristics and common features. This will greatly increase your chances of creating an offer that best reflects the needs of your target audience.
What problem does my product or service help solve?
Think carefully about the answer, because it may not be as obvious as it seems. Toyota founder Sakichi Toyoda formulated the rule of five "whys", according to which a person's desire to make a purchase can be based on needs that are often hidden from prying eyes.
Let's look at an example. Let's say el salvador email list a woman dreams of a fur coat. She asks herself: why? Let's assume the answer is: I want all my friends and acquaintances to be surprised! And immediately the second "why" in this chain: why should I surprise others? I want to attract attention to myself. The next question: why? Because I feel insecure. And again the chain continues: why? The reason is that I cannot realize myself and my abilities. And finally: for what reason am I standing still in my development? And the final answer: because I do not like the work I do.
You will probably ask: what does a fur coat have to do with it?
The famous US economist and marketer Philip Kotler claims that people buy a drill not for the sake of the drill itself, but for the sake of holes in the wall. That is why high-class sellers always sell not the product (goods or services) itself, but rather a solution to the problems of their potential clients.
Let's say a company that specializes in website development can solve the following problems for its target audience:
creating a platform for brand recognition;
communicating information about the company and its product to end consumers;
communication with the audience;
sale of goods and services.
What is your company's customer profile?
The second question can be considered a natural continuation of the first. If you create websites, then your customer is a manager who needs an Internet platform where his target audience can find contact information, information about products, and answers to the most important questions. It is important that the site is equipped with a form for contacting managers, a subscription to news, a shopping cart for easy shopping, etc.
In what information space should you look for potential clients?
The third rather important (and for most companies even key) question that deserves special attention is: what is the living environment of your potential buyer?
It is no secret that teenagers prefer to spend time on social networks, business audiences - on thematic platforms, and young mothers - on women's forums. This information will help you accurately determine the channels for interaction with your target audience. Agree, advertising diapers in an online store of building materials is a rather strange decision. The only exception may be adult diapers, which can be used by representatives of the developer when handing over the house to the state commission.
What problems does your client solve on a regular basis?
The answer to this question will help you cope with two important tasks:
competent preparation of commercial proposals;
formation of correct content plans.
By dividing your target consumers' key pain points into distinct groups, you can use them as headings for media articles, social media posts, or event topics.
By paying due attention to creating your customer profile, you will highlight their key characteristics and common features. This will greatly increase your chances of creating an offer that best reflects the needs of your target audience.