9. Incentivize Customer Loyalty

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Personalization in sales can be based on many things. Context. Location. User choices or survey answers. Use this data to make users think, “Wow, they really know what I need.”

Examples:

We’d all love to be Spotify and personalize each customer experience in an insanely unique way, but let’s face it—that’s just not possible for the rest of us mortals.

So here are two ways other companies are personalizing their experience.

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Need something simpler? If you’re early stage, just getting your first customers on board, send them personalized emails after they sign up.

Of course, this doesn’t work at scale, but it’s a great trick for when you’re starting out. In these emails, refer to specific use cases, reasons for signup, and features that can be important for this particular person.

From our experience, an “ugly but personalized” email gets way czech republic telegram data more responses than a “perfect but soulless marketing mass mailing.”

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Later, your customer success team can keep the ball rolling. When the prospect converts, the team should engage proactively, understanding user needs, and addressing concerns.

When you give people a reason to stay, they’ll be more likely to do so (as long as that reason is truly motivating to them).

Liam Brennan, Founder of BusterBox, shares in his podcast how he approached this in his business: “Consider offering bonuses or discounts to customers who commit to a 3-month subscription, fostering a sense of immediate value. Reward them with frequency so they know that the good things are coming up.