Product pricing: what it is and how to do it for your e-commerce
Posted: Tue Jan 28, 2025 8:21 am
Photo by Karoline Krahl
By Karoline Krahl
·
7 min read
·
In: Business Management
For those who decide to start an e-commerce business , product pricing is a very important factor for the success of the business.
Knowing how to set product prices strategically helps both keep your vietnam number dataset healthy and profitable and better position your brand in the market.
In this comprehensive content, you will learn what product pricing is, why it is important for your store's sales strategy, check out a complete step-by-step guide and even have access to a Super Pricing Spreadsheet that will facilitate this process in your routine.
Browse this content:
What is product pricing?
Why is product pricing important for sales strategy?
What influences the pricing of a product?
What are the advantages of adopting a pricing strategy?
What are the main pricing models?
Free Super Product Pricing Spreadsheet
Earn more with cheap shipping on all sales
What is product pricing?
Product pricing is the process of defining the monetary value that will be charged for a product. In other words, defining the selling price of a product.
Pricing involves much more than simply choosing a price and putting it on the label. Several calculations and criteria must be considered to ensure the health of the business.
Therefore, this process involves considering several factors, including production costs, store expenses, taxes, consumer perceived value, competitor prices and desired profit margins.
What is the difference between price and value?
When we talk about selling products, it is important to understand the difference between the price and value of a product.
Price is the amount of money consumers pay for a product, while value is the consumer's perception of the benefit or satisfaction they will obtain from purchasing and using the product.
Although they are within the same context, price and value are not synonymous.
By Karoline Krahl
·
7 min read
·
In: Business Management
For those who decide to start an e-commerce business , product pricing is a very important factor for the success of the business.
Knowing how to set product prices strategically helps both keep your vietnam number dataset healthy and profitable and better position your brand in the market.
In this comprehensive content, you will learn what product pricing is, why it is important for your store's sales strategy, check out a complete step-by-step guide and even have access to a Super Pricing Spreadsheet that will facilitate this process in your routine.
Browse this content:
What is product pricing?
Why is product pricing important for sales strategy?
What influences the pricing of a product?
What are the advantages of adopting a pricing strategy?
What are the main pricing models?
Free Super Product Pricing Spreadsheet
Earn more with cheap shipping on all sales
What is product pricing?
Product pricing is the process of defining the monetary value that will be charged for a product. In other words, defining the selling price of a product.
Pricing involves much more than simply choosing a price and putting it on the label. Several calculations and criteria must be considered to ensure the health of the business.
Therefore, this process involves considering several factors, including production costs, store expenses, taxes, consumer perceived value, competitor prices and desired profit margins.
What is the difference between price and value?
When we talk about selling products, it is important to understand the difference between the price and value of a product.
Price is the amount of money consumers pay for a product, while value is the consumer's perception of the benefit or satisfaction they will obtain from purchasing and using the product.
Although they are within the same context, price and value are not synonymous.