Modern trends in information and advertising technologies in marketing
Posted: Tue Jan 28, 2025 6:38 am
Modern marketing is constantly changing. Remarketing, cohort analysis and RTB are just a few of the types of advertising technologies needed to improve the effectiveness of PR campaigns and ROI, and their number is only increasing every year.
Technologies in the communications sector are also developing rapidly: information about users is profiled in mobile industry services and allows us to determine the characteristics of the target audience.
Let's look at 4 new developments in the field of information and advertising technologies and analyze how they will affect conversion rates.
Marketing based on information about people's activities
Atlas , a platform previously owned by Microsoft Facebook (recognized as an extremist organization in the Russian Federation), was relaunched as a system for tracking buyers' actions before network marketing contact list a deal was concluded, after which it became a tool for increasing the effectiveness of PR technologies.
Atlas
Similar to DoubleClick (Google), Atlas is used as an advertising display platform, enabling digital PR, marketing campaigns, brand interactions, and customer journey tracking.
You have probably heard about cookies that are collected by mobile applications and websites. They are needed to track users' transitions across the page, help analyze their actions and behavior in order to choose new marketing solutions. Today, it is difficult to imagine working with advertising without this technology, because the number of channels for receiving information is only increasing every year. So, by choosing the right method, you can significantly increase the flow of customers .
How are conversion and cookies related?
Assessing the collected information about users, their behavior and psychological triggers that bring them closer to a purchase allows you to optimize the conversion path. The ability to predict buyers' actions is necessary for the development of advertising technologies, for example, with the help of various services, marketers can obtain valuable data to create a new multi-platform marketing strategy aimed at maximum satisfaction of target buyers.
Updated payment systems and innovative PR technologies
The Apple Pay mobile payment system has been integrated with the Passbook wallet (an application for storing coupons, airline tickets, etc.). The public expects similar improvements from the popular PayPal (a service for online transfers).
By becoming an independent service after separating from eBay, PayPal has expanded its horizons for developing new opportunities and can compete with Apple and other payment platforms. But what kind of modernization would allow PayPal to become a market leader?
Apple's Touch ID fingerprint recognition technology and Alipay (China's Alibaba payment service) are now pre-built into some smartphones and prevent PayPal from taking the lead without adding new features. However, if it becomes an independent entity, it will remain competitive and will not negatively impact eBay's business operations.
Updated payment systems
How will such a system affect conversion?
Modification of payment structures does not greatly affect the nature of shopping. The calculation was that in 2015 PayPal would improve its system, ahead of competitors, and, using its popularity, authority and creative advertising methods, attract even more customers from its target market.
New payment system technologies may become available not only on web resources or as mobile applications, but also in retail outlets.
Technologies in the communications sector are also developing rapidly: information about users is profiled in mobile industry services and allows us to determine the characteristics of the target audience.
Let's look at 4 new developments in the field of information and advertising technologies and analyze how they will affect conversion rates.
Marketing based on information about people's activities
Atlas , a platform previously owned by Microsoft Facebook (recognized as an extremist organization in the Russian Federation), was relaunched as a system for tracking buyers' actions before network marketing contact list a deal was concluded, after which it became a tool for increasing the effectiveness of PR technologies.
Atlas
Similar to DoubleClick (Google), Atlas is used as an advertising display platform, enabling digital PR, marketing campaigns, brand interactions, and customer journey tracking.
You have probably heard about cookies that are collected by mobile applications and websites. They are needed to track users' transitions across the page, help analyze their actions and behavior in order to choose new marketing solutions. Today, it is difficult to imagine working with advertising without this technology, because the number of channels for receiving information is only increasing every year. So, by choosing the right method, you can significantly increase the flow of customers .
How are conversion and cookies related?
Assessing the collected information about users, their behavior and psychological triggers that bring them closer to a purchase allows you to optimize the conversion path. The ability to predict buyers' actions is necessary for the development of advertising technologies, for example, with the help of various services, marketers can obtain valuable data to create a new multi-platform marketing strategy aimed at maximum satisfaction of target buyers.
Updated payment systems and innovative PR technologies
The Apple Pay mobile payment system has been integrated with the Passbook wallet (an application for storing coupons, airline tickets, etc.). The public expects similar improvements from the popular PayPal (a service for online transfers).
By becoming an independent service after separating from eBay, PayPal has expanded its horizons for developing new opportunities and can compete with Apple and other payment platforms. But what kind of modernization would allow PayPal to become a market leader?
Apple's Touch ID fingerprint recognition technology and Alipay (China's Alibaba payment service) are now pre-built into some smartphones and prevent PayPal from taking the lead without adding new features. However, if it becomes an independent entity, it will remain competitive and will not negatively impact eBay's business operations.
Updated payment systems
How will such a system affect conversion?
Modification of payment structures does not greatly affect the nature of shopping. The calculation was that in 2015 PayPal would improve its system, ahead of competitors, and, using its popularity, authority and creative advertising methods, attract even more customers from its target market.
New payment system technologies may become available not only on web resources or as mobile applications, but also in retail outlets.