How to Create an Email Sequence Using the Soap Opera Technique

[shaownhasan]

What is a Soap Opera Sequence
The Soap Opera Sequence or SOS is a communication technique borrowed from storytelling, particularly from the serial format of telenovelas or soap operas on television, used in email marketing .

Soap Opera Sequence emails leverage storytelling, so the goal is to excite and engage through narration.

And, as happens in TV series, the story is abruptly interrupted to leave the benefits of reaching overseas chinese consumers in europe viewer , in this case the recipient of the sequence of messages, in suspense.

When and Why to Use Message Sequences

the relational dimension of email marketing
Years go by, new social networks are born but we continue to talk about the “good old” email as the most effective tool for building relationships with the target audience and for delivering messages in a targeted and direct way.

Browsing the web, I recently read this sentence:

We sell through email. We connect through social media.

In fact, when we send an email to a contact we are more or less sure that it will be delivered and read. The same cannot be said when we publish in environments characterized by volatile and distracting content such as Twitter or Facebook.


For this reason, email marketing is a fundamental asset for those who do business. However, many believe that sending a newsletter is enough to achieve the objectives set and, when the results do not arrive, they find it more appropriate to open a fan page or purchase user databases.