Using Corporate Social Responsibility to Engage Cause-Driven s

[shishir.seoexpert1]

With regard to the Asian market , we have a certain fascination, fueled by their phenomenal technological advance. Access to information differs. Every Chinese citizen is equipped with a smartphone: 92.5% of the population accesses the Internet through selected applications . Foreign social networks including Facebook and Twitter are blocked, millions of employees control and censor what is said on the Internet.

Another model, on the other side of the Atlantic, in the USA . Here, the constitution does not guarantee the general right to privacy. Social networks are hegemonic , driven by the support of hubs: universities, government, businesses and investors. These platforms have met our community needs, and allowed us to feed our appetites for information, for free - apparently. They participate in the dissemination of information, created by the media, with the power of virality that belongs to them.

" This results in a strong dependence on Google gambling data spain and Facebook. For some media, this goes up to 30% or 40% of their turnover " notes Sylvain Levy-Valensi, founder of Webradios Edition .

A delay in regulation?

It is far too late to oppose or even compete with them. Nevertheless, the curves of the cycles are at work. Recently, rebellions have been emerging on the native territory of the digital giants, in the USA. According to G H. Smith, President of the union of interests of radios and televisions, " These giants are harming the 7,500 local television and radio stations, by siphoning off 70% of their advertising revenues over the past 20 years. "
A proven claim: Google and Facebook together control 77% of advertising revenues at the local level.

On this point, it is positive to note that the different political movements agree on regulating the income of these monopolies.