Flows of E-mail: increase your LTV with one good strategy of emails

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Email marketing is a Digital Marketing strategy that is based on sending emails to a specific audience, whether they come from a customer contact base or leads generated through other strategies.

There are several types of emails that you can include in your strategy. You may receive promotional emails, but product promotions aren’t the only type of content you can use. Even an email confirming a purchase can be part of your email marketing strategy.

Newsletters

Newsletters are one of the most traditional email marketing formats. For some experts, it was also the main format of 2020.

Literally translated, newsletter means news bulletin. But you can hungary number dataset the newsletter as the periodic sending (daily, weekly, biweekly, etc.) of messages around a certain topic. With regular sending, this format helps keep people close to the brand and well informed.

Some brands choose to simply introduce the topic in the newsletter and take users to the blog, while others include all the content in the email itself, with just a few links to their channels.

A good example is YOUPIX Ideas, a newsletter from YouPix that provides data and insights on the influencer market. The emails contain a text with reflections, as well as a curation of links called “Quickies” for those who want to read more.

Blog Updates

Blog updates can be considered a type of newsletter, but they specifically deliver to users the latest posts from your brand’s blog.

It is for those people who liked your content and don't want to miss any more posts. Often, signing up to receive blog updates is the first action they take to get to know your brand better. So, it is an opportunity to show that your brand has value to offer them.

Promotional emails

Promotional emails are the most common. Their purpose is to promote the sale of products and services. Therefore, they usually have a more commercial approach, with offers, prices and discounts, as well as direct links to the purchase page. The intention is to sell.

Editorial emails

Editorial emails provide the company’s point of view on a given topic. They are often signed by the CEO or business owner.

Its intention is not to sell or promote anything. Its function is closer to branding, as it strengthens the brand's image by showing how it positions itself in the face of some event or controversial topic.

Transactional emails

Transactional emails are messages that users receive when they make transactions or register on the brand's website. Examples include emails confirming a subscription to a newsletter, receiving an order in an e-commerce store, or abandoning a shopping cart.

The focus of these emails is to provide information that is of interest to the user. It can be just plain text, but you can also take the opportunity to offer some content or offer that makes sense at the time.