What is remarketing?

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Google Ads capabilities to strengthen customer loyalty and increase repeat purchases


At the PPC Day conference, Grigory Reznichenko , a Google Ads expert and lecturer at the turkey rcs data WebPromoExperts Academy, talked about how remarketing helps create long-term relationships with customers and increase repeat orders.


Let's take a quick look at what remarketing is. It's a digital marketing tool that aims to show ads and engage with audiences who have already visited your website or mobile app. Technically, it's a list of cookies or mobile advertising identifiers that represent a group of users. Depending on what actions they took, the goal is to bring them back for repeat sales or motivate them to make a purchase. These audiences can be created based on user behavior data and then used in advertising campaigns.

It's also important to note that not all industries can use remarketing audiences, or as it may be called in Google Help, personalized advertising. For example, there are restrictions on its use in the medical field.