Mention Their Pain But don’t twist the knife

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The Art of Referencing
You can’t just choose a reference randomly – not any article or social post will do. You need to be able to tie your personalized reference to the context of the approach you’re about to make.

Mentioning a post by the prospect about bird migration won’t help your cause unless you can tie it to the value your product brings (or your product is binoculars.) So generally speaking, it is better to stick to professional references rather than personal ones. A flair of storytelling won’t hurt here.

After you’ve established your familiarity with the greece telegram data prospect, it’s time to talk shop and in our case, the prospect’s shop. Now you need to show that you are aware of the pain they experience in their work. You should phrase this in such a way that the person reading your email will realize you have deep familiarity with their work. If you don’t, how would you be able to help them?

Don’t overdo it. Remember, the prospect is well aware of the pain, they’re experiencing it every day, so no need for superlatives and hyperbolic language. Keep it practical.

The CTA
State that the pain can be resolved and just hint at a possible solution. Suggest a call or send follow-up content to explain what steps they can take. There’s no need to ‘dump’ the entirety of your product in the initial email.

Give your prospect the credit that they understand why you approached them – because you believe you have a product that will bring them value. You’re not the first nor the last one to approach them with an offer. Your prospects will appreciate your brevity.How to Make Powerful Connections
Your next connection might be the one that leads you to the promised land of opportunities. These three tips on making powerful connections could bring in millions to you and your business.

Relationships Matter
The other morning I opened my LinkedIn app and was looking at the notifications. My son peered over my shoulder and noticed a birthday notification of one of my connections. This is a fairly common occurrence with social media apps.