This means that all content must be produced

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Below we present what should be done.Create content planningTo find out step by step how to create a Content Marketing plan, we recommend reading this article on the subject. However, here we will explain the three fundamental points of the plan: persona, tone of voice and sales funnel.What is a persona?A persona is a semi-fictional character that represents your ideal student.

based on the goals and challenges that the persona has. You can fusion data user list create it using our free generator. How to define the tone of voice? Your students certainly have a different language than yours, so they would not be interested in reading content written in the teachers' language, for example.

Therefore, when creating the persona, it is also necessary to establish the tone of voice used in content so that any writer can write using words, terms and expressions that are part of the student's universe. What is the sales funnel? The sales funnel is the representation of the purchasing journey, that is, the path a person takes to buy a product.