Analytics are a good starting point because they tell you what content draws people to your website and how that content performs once visitors arrive. For blog posts, consider these metrics: Total number of views: The more popular a post is, the more visitors it attracts to your website. Look for trends in your most popular blog posts – do they all focus on a similar topic? Or maybe they all share a format, like a "How to...
" or an industry update. Time per page view: Once bangladesh phone number database visitors reach your blog post, how long do they stay there? Longer times typically indicate greater engagement, which translates to more visits to your blog post. the related landing page. Sometimes the most successful blog articles (in terms of conversions) are the ones with fewer visitors but higher engagement: are coming to a page. website (in this case, a blog article) and They decide it's not what they were looking for.
Blog article topics that have a high bounce rate may not be suitable for your intended audience. Let buyer personas guide the choice of content. Speaking of your target audience, your buyer personas offer another lens for making content strategy decisions. Each buyer persona may have unique content needs. For example, CEO Chandra may be concerned about the immediate and long-term content marketing ROI of her SaaS solution.