If you have a website that is - years old, have regular content production, and have never performed a content audit, you should expect your organic traffic to increase - or more when passed through your first audit and improvement program. From a technical point of view, if you have many outdated and non-functioning pages, the crawling effectiveness of Googlebots is seriously hampered. When robots have to track, for example,
URLs to find good ones, they will take note and won't spend venezuela telemarketing data as much time crawling your content in the future. From a marketing standpoint, your content represents your brand. Maintaining, updating and improving your content for your audience determines how visitors and customers see you as an authority in your industry. A clear thematic focus, ease of discovery, and guaranteed value for users come from optimizing and curating your existing content.
Regular content maintenance is not only worthwhile, but an essential effort to ensure that your content is and remains useful to you. , we organize content items into three categories: Good: Most traffic-generating, highest-converting, linked, and shared content. Improve: Content that generates below-average results but covers a relevant subtopic. Delete: Content that does not produce ROI and covers a topic/subtopic that is no longer relevant to the business.