Blink test: first words make all the difference

[samiaseo222]

You've done it and your email has been opened. Now the headline and the first few lines will be the protagonists. They will make the difference between being read or completely discarded. Emails, like web pages, pass the so-called 'blink test ' .

Those 3 or 4 seconds from when you finance directors email list click on the email or the page and focus on the first words are decisive. The recipient will decide at that moment whether he or she will continue reading to the end.

Provide relevant information and take care of the writing
The body structure of the email should be clear, simple and attractive. You need to catch their attention. And to achieve this, it is vital to offer relevant information and its presentation is key .

To ensure that your email message is well received, take into account several aspects such as skimming. That is why it is important to:

Clean and concise. The body of the email should not be excessively long because it will disconnect you and you will lose it.
Natural writing. Try to reflect how you are, without being casual or overly formal. It will depend on the level of knowledge and relationship you have with your recipient.
Use bold, underlines, lists, and bullets to highlight important ideas.
Our email must, without fail, include useful content for our clients and potential clients . Talk about them, their concerns, their needs and how you can help them, how you can make their lives easier.