Tips for building customer loyalty in retail

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You probably already know that your own credit is an excellent tool for building customer loyalty, right? But do you know how to do it correctly?

When it comes to buying and selling, one of the store owner’s main goals is to build customer loyalty. And joining forces in this regard is really important to ensure the success of any type of business. With this in mind, I have prepared some important tips.

If you already work with credit and want to use this tool to your vnpay database advantage to build customer loyalty , you're in the right place. Stay here because I'm going to help you.

Follow all the steps and enjoy reading!

WHY IS IT SO IMPORTANT TO FOCUS ON BUILDING CUSTOMER LOYALTY?
Building customer loyalty is nothing more than ensuring repeat purchases through strategies that ensure that, in addition to becoming consumers, they become promoters of your brand.

This is important for a number of reasons that can make a difference to your business, such as:

CONTRIBUTE TO THE PREDICTABILITY OF INCOME;
DO FREE WORD OF MOUTH MARKETING;
GROW YOUR BRAND CONCEPT;
ENSURE A MORE PREDICTABLE CASH FLOW.
To achieve this, there are a number of ways to attract customers and make them loyal.

To improve your knowledge on the subject, check out the first video below and learn everything about how to maintain and retain customers!
YouTube video
BUT HOW TO KEEP AND RETAIN CUSTOMERS WITH CREDIT
To build customer loyalty, it is very important to understand their consumption profile , whether they are impulsive or methodical. After all, this will be very important to understand the type of consumer you are dealing with and which ones will be interesting to build loyalty with.

On average, 80% of customers who buy from stores that work with the Meu Crediário platform do not use all of their available credit limit. In other words, they have room to buy a lot from the store. These customers usually have a low default rate. In other words, they buy little and pay well (which is excellent, of course).

And around 20% of customers have greater difficulty understanding their credit limit and even their household bills. These customers, therefore, tend to exceed the limit and possibly become delinquent. Within this customer profile, we still have around 5% who represent a really high level of delinquency.