Increase your credibility by providing value

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Social Selling is not based on the constant exaltation of your product or your brand . It is about demonstrating, not convincing. The main objective is for these future clients to establish you as a reference in their sector. How do you achieve this? By sharing information.

Show that you have a lot to contribute through the creation of quality content . Make these prospects look for you. Even if you find information that may be useful, even if it is not yours, do compliance directors email list not hesitate to share it. For example, if your company is dedicated to producing gluten-free food products and seeks to position itself within the retail sector, it is most likely that your prospects will make related searches in that sector.


Use your communication channels and publish related articles. For example: 'The evolution of the food sector for celiacs'; 'Opportunities in the food industry for new consumers' or 'Trends in gluten-free products for supermarkets'. In this way, you are sharing information that will surely be very useful for that potential client who is reading it. In future cases, they will come to you for further information and, ultimately, they will end up contacting you.

Make sure the content is truly relevant , and of course, it has to do with the existing conversation. Don't overuse overly promotional content or the credibility you've built will plummet. Use your social media to get potential customers, but use it with common sense.