The term in English means "flywheel" or "wheel of inertia". In the business context, it consists of a model for creating satisfactory experiences and, therefore, boosting sales.
To this end, Flywheel places the customer at the center of all activities, helping to create a positive feedback loop.
By attracting customers, you create a positive energy that keeps your business moving. The more satisfied customers are, the more they promote your business and attract new customers.
To do this, an initial effort is required: in Flywheel, it is necessary to invest in attracting, engaging and delighting customers.
In this way, the virtuous cycle begins to form. Once the Flywheel is in motion, the effort required to keep it spinning is less than it was to start it.
Flywheel and the shopping journey
The customer's purchasing journey begins with the identification of a need and extends to the purchase of a product or service.
Meanwhile, the Flywheel model identifies the customer's luxembourg whatsapp data interactions with the company to ensure that the experience is exceptional at all times. In addition to the purchase, it includes after-sales and customer support.
What are the differences between Flywheel and sales funnel?
The main difference is that the sales funnel focuses on the steps to convert a lead into a customer. While the Flywheel focuses on the customer .
After all, this model recognizes that a business’s performance depends on public satisfaction.
Furthermore, the sales funnel is often adopted linearly, where leads enter at the top and exit as customers at the bottom.
The Flywheel model is continuous and seeks to ensure that customer satisfaction continues to drive the business.
In other words, the sales funnel focuses on immediate results, while the Flywheel is a long-term strategy that seeks to build lasting relationships.
Consequently, there are more chances of retention and loyalty in Flywheel.