Analysis of B2B lead generation results: what made our campaign successful

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The key to a successful email campaign is personalization, clear subject lines, and testing. Using different types of sequences for different audiences and analyzing the results helped us at SalesAR create a campaign that meets customer needs and ensures high levels of engagement.

To measure the success of B2B email marketing, we focused on the following key metrics:

Open Rate: 17.27%. This indicator demonstrates that our uk email list headlines were able to attract the attention of the recipients.
Number of responses: 620 responses out of the total number of letters.
Reply Rate: 4.71%. Considering the difficulty of reaching contacts in the target industries, this is a strong result.
As a result of our agency's work, we received very interesting facts. We managed to organize 122 calls to discuss cooperation. The largest number of scheduled meetings was received from the following industries:

Industrial & Instrumentation.
Defense & Aerospace.
Aviation and Aerospace Component Manufacturing.
Appliances, Electrical, and Electronics Manufacturing.
This result confirms that our email message in English was as relevant as possible for key target segments.