These Challenges Include Consumer Distrust And Lack Of Knowledge When Dealing With Money, But Also The Characteristics Of The Market. Let's Take A Closer Look At These Issues. Consumers In The Financial Sector Are Suspicious. Brazilians, In Particular, Tend To Be Afraid Of Companies That Sell Financial Products And Services, Always Insecure About Losing Their Hard-earned Money, Or Even Falling For A Scam. This Distrust Is Mixed With The Difficulty Of Talking About Money.
People Don't Like To Talk About How Much They Earn, They Are france email list Embarrassed , They Don't Want To Appear Snobbish When They Have A Good Income And They Don't Ask Questions Before Making Decisions About Investments And Personal Finances. For Many People, This Subject Is Taboo, Because It Creates Discomfort. According To A Survey By Banco Bv, Worry, Dissatisfaction And Insecurity Are The First Words That Come To Mind For % Of Brazilians When They Talk About Money.
These Sensations Also Affect Brazil's Economic And Social Situation. In A Country Where More Than % Of The Population Is In Debt, It Is Not Difficult To Understand Why Money Is Such A Delicate Subject. If Talking About Money Is Uncomfortable, It Is Clear That Talking About Financial Products And Services Also Arouses Negative Feelings. These Factors Are Also Combined With The Lack Of Financial Education At All Levels Of Education, Which Worsens Illiteracy About Finances Among Brazilians.