Filling out a lead generation form

fomayof928@mowline · Post by **fomayof928@mowline** » Thu Jan 23, 2025 3:39 am

Conversions can mean:

Sign-ups for software or a newsletter
Sales
A promo code usage
Downloads of a whitepaper or ebook
You can track conversions by using tools like Google Analytics, asking czechia b2b leads users via a form how they discovered you or using influencer-specific codes during checkout.

Screenshot from Harverters on X (formerly Twitter) saying If you are booking a ride to Tafawa Balewa Square for Winepress, use the promo code "Winepress24" for a ride discount

Revenue
To accurately measure the return on investment (ROI) of influencer marketing and its impact on your overall social media ROI, brands need to calculate the revenue generated by influencer campaigns—making it one of the key influencer marketing metrics. You can determine revenue generated during and after an influencer campaign using tools like Google Analytics, promotional codes and measuring direct sales on social media.

According to our research, 73% of those surveyed said their influencer marketing budget is shared with their social budget. So, when multiple teams compete to get a share of the marketing budget, you need to show the impact of influencer marketing to senior leadership.

By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly.

Search interest
Search interest refers to the frequency of people searching for specific terms or topics. An increase in search interest during an influencer campaign could indicate heightened curiosity or demand generated by the campaign. Quantifying audience engagement and interest helps you measure the campaign’s impact.

For instance, if an influencer promotes a new gadget and search interest for that product spikes, it indicates that the audience is actively seeking more information or looking to make a purchase. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g., Ahrefs, SEMrush, etc.) to monitor search interest to gauge the effectiveness of their influencer marketing campaigns.