Trend 5: Artificial intelligence (AI) is a solution to creative burnout

[fomayof928@mowline]

Meanwhile, B2B creators are rising on LinkedIn, using the platform to share industry insights, thought leadership and valuable content that helps businesses build professional networks and drive growth. For example, LG, also known as the Brandfluencer, gives advice to influencers, user-generated content creators and brands on LinkedIn. In the sponsored post below, he shares an inspirational quote he’s been thinking about during the new year and uses it set the stage to encourage people to learn about National University’s Year of You scholarship and other programs.

A sponsored LinkedIn post from LG for National University’s Year of cyprus b2b leads You scholarship and other programs.

Brand takeaway: The creator economy shaping the future of social media. Consider the versatility of the creator economy and think about how your brand can take advantage of it. Take your collaborations a step further and work with creators and influencers beyond content creation—how can you create long-term partnerships? How can creators and influencers help you improve your product and services?

Marketing departments across all industries and sectors have invested in using AI to help them become more efficient. In the year ahead, AI’s influence will continue to grow. Half of marketing leaders say they’ll spend 2025 maximizing the AI tools they’ve already purchased and 48% want to invest in more.

Social practitioners are using AI tools to automate timely tasks and reporting, streamline workflows and most notably, brainstorm new ideas. Social marketers must maintain a steady stream of content. But when you’re constantly producing for multiple audiences and networks, creative burnout becomes a risk.