Mobile games and lotteries.

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If the product is presented in large quantities, it is on-pack promotions that allow you to earn good money (the participant must pay for an SMS at an inflated price). As a rule, such events bring serious profits in relation to products of the FMGG category (everyday demand goods).

Using mobile communications when holding promotions increases the response to the advertising campaign. Even the envelopes accompanying the promotion and other techniques of advertisers do not bring the desired return. Many consumers do not participate in such events, because they do not want to make "extra movements": sending labels, lids, etc.

In highly competitive markets, it is not the service itself that helps attract a buyer, but additional attributes of the product. On-pack promo promotions help give the product these conduit cn mobile phone numbers database advantages. For example, an individual code that allows you to receive a picture, game or melody on your phone. In this case, the product gets a unique property, and the logo picture or music from the commercial act as additions, thanks to which the brand becomes more famous.


The most technically complex tool for advertising interaction with the buyer is mobile phone games. This is a popular and effective marketing tool. In the world, "branded" games are very popular. The design uses the corporate symbols of the customer's company, and the characters reflect the concept.

To advertise cars, AvantGo sent crosswords with the word Lincoln to 20,000 phone numbers. A company representative noted that the craze for games seriously helps the entertainment and branding industries develop. There is an opportunity for increased interactivity, in which conditions promotion becomes more successful, and direct marketing develops in more favorable conditions.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Gaming mobile communications are understood as various quizzes and competitions. Very often these are large commercial projects, sometimes - the formation and strengthening of a brand's reputation. The confectionery concern Cadbury (Britain) offered its customers to send an SMS and get a chance to win a lottery with a prize fund of several million pounds sterling. The promotion brought the company a database of phone numbers, which will be used in future marketing activities.

Money back.

The goal of money back is to increase sales. These are relatively new marketing tools aimed either at the end customer or at salespeople in stores. Such events are related to one of the main elements of the study - price. The idea is to instantly transfer a cash bonus to the mobile account of the participant in the promotion.