The voice of the customer is our north star

fomayof928@mowline · Post by **fomayof928@mowline** » Wed Jan 22, 2025 9:45 am

Our goal at Sprout is to be a joy to do business with. The only way we achieve that is by listening to our customers, making your problems our problems and acting on your feedback.

Throughout 2023, we were heads down expanding our bulgaria b2b leads integrations with industry-leading partners like Salesforce, making strategic investments in AI and delivering innovative functionality to users through our Tagger and Repustate acquisitions. And during that time, our customers were hard at work harnessing social to grow their businesses and create more meaningful relationships with their audiences.

Take convenience store chain Casey’s, which has maintained 90% faster customer response times since implementing Sprout’s Service Cloud integration:

For the first time in about five years, our Guest Relations Team reported that they didn’t have a backlog of messages to respond to. Sprout’s Service Cloud integration is a big reason for that.
Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program:

We couldn’t have succeeded without the data, insight and partnership we got from Sprout. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes. I think that through our partnership, we have created a beautiful effect.
And then there is Salesforce, which has saved 12,000 hours of work since implementing Sprout in 2022. Beyond working more efficiently, their team is using data from Sprout to power a full-funnel social media strategy:

Sprout has already made it easier for the Salesforce social team to share insights with our leadership about what our customers are talking about, and what their needs and issues are. This information helps to shape our company’s marketing, sales and operational strategies. And now, with Sprout’s integration across our platform, we can bring social insights and data everywhere across Salesforce.