According to statistics, the main users of the messenger are young people from 25 to 35 years old (30.6%), and the other groups are approximately equal. The teenage audience is quite small (7.7%). It can be concluded that the application is actively used mainly by an adult audience.
There are other statistics that show the gender difference. Of the 100% of users, 61% are men, and only 39% are women. Calculations were also made by field of activity. The results showed that IT representatives predominate (77%), 22.5% are employed in production and 10.6% in trade. The messenger has marketers, specialists from the fields of education, healthcare, finance and others. 46% of users are employees, 11% of them are managers. Telegram is not very attractive to business owners, they are only 5% here, but there are much more self-employed and freelancers - 15%.
Since the adult audience paytm database dominates, there are quite a lot of erudite people on Telegram: 11% are currently in the process of getting an education. 60% already have a university degree, of which 15% are getting a second degree or studying for a master's degree at the time of the survey.
Telegram has a quite solvent audience. According to statistics, every 5th user earns about 100 thousand per month. It is this information that allows us to state that Telegram is an excellent platform for active sales and promotion of your own brand.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
Preparatory stage of sales in Telegram
The audience needs to be prepared for sales. To do this, it is not enough to simply create a channel and actively communicate there. You need to design high-quality content, develop tricks to attract the audience , to retain it, to warm it up:
Step 1: "Attracting subscribers" - the first thing you need to do is tell a large audience about the created channel. This can be done on other social networks or ask your fellow bloggers to help.
Step 2: "Activation of work" - you need to prepare several posts in advance, publish them so that the channel does not look empty. The texts need to be meaningful. The new audience should understand what they will get from getting to know you, this content. For a proper start, it is enough to prepare 10-12 posts.
Step 3: "Audience retention" - this requires fresh and interesting content on a regular basis. Regular communication with subscribers, involving them in discussions - this is the key to success.
Step 4: "Awakening the desire to pay in the audience" - this can only be done when people's trust has been won. If the base has already been developed, communication has been established, the content is attractive, and reviews from real clients are available, then this desire will definitely be awakened. It is very important to make sure that people have the opportunity to contact you. To do this, you need to leave the contact details of managers or install a chatbot with FAQ on the product.
Step 5: “Awakening the desire to recommend the product” – if all the previous points on the list have been successfully completed, then the audience will definitely have such a need.
Read also!