Absolutely all enterprises without exception need digitalization of management in some routine processes. But some (especially those who focus on manual production) should still refrain from digital transformation. Often, the first activity flows into the second. An ideal example of digitalization is CRM, which makes the work of salespeople easier. Now there is no need to write down information in a notebook, it is enough to enter it once into the system, where it will be stored and processed. If updating data in CRM is assigned not to an employee, but to a system with AI elements, the process will become even more efficient. Here we can already talk about digital transformation.
It is necessary to distinguish digitalization from automation – the transition from manual labor to the use of computers for the same purposes. Only such application of information some of the key features of band technologies that restructures the business from the inside and makes all decisions made dependent on the received data can be considered digitalization of data management. It is impossible to digitalize only a separate production area, department, stage of business operations. Digitalization will in any case cover the entire enterprise as a whole, due to which a single digital platform provides a synergy effect.
Automation is only a preparatory step before digitalization, designed to simplify the structure of the existing business process and replace people with computers. Digitalization takes innovative approaches of the digital economy and changes the essence of business operations in accordance with them. As a rule, the number of process stages is reduced, as is the number of personnel involved. People are less involved in the work both as performers and as managers. The company's business model is rebuilt.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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