This is about how Burger King approached its customers with the following appeal: "Remove 10 friends from your friend feed and get a free Whopper!" Everything seems simple, but what an effect! Burger King's popularity then skyrocketed. Of course! It turned out that the importance of friendship on social networks for people is much weaker than the desire to get a sandwich and not pay for it.
Here's what else was happening: each "rejected" friend received a message about how they were treated badly and why. The Whopper Sacrifice app started working in early 2009, but was banned after 10 days. Although the company gave away more than 20,000 free Whoppers, it earned itself unmatched popularity.
A friend for a tenth of a hamburger
This is a bright example of marketing gcash database organization that you can safely take on board. Simple calls to action also work great, but also - do not be afraid to go against established stereotypes.
Costly recognition
Another impressive example is the advertising campaign from Domino's Pizza, launched in 2010. The gist of the commercial: marketers study the results of customer surveys, and read the following: "The worst pizza I've ever eaten", "The crust tastes like cardboard", "The sauce is like regular ketchup". Then the viewer sees a seriously upset president of the company, who assures that he will fix the situation, even if it means "working days, nights and weekends".
Then the company changes technologies and recipes, improves the delivery system. What is the result? The price of Domino's Pizza shares increased from $9 (in 2010) to $160 and higher (in 2017).
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An intriguing drink
The advertising campaign, organized by the American Magpie Studio in 2019, was built on an original approach to naming, and it fully justified itself. Marketers reasoned like this: if you turn the letter "B" (and it is the first in the word Bandido) by 90° to the right, you get something like glasses. And if you now take a bolder font, the glasses turn into a black bandit mask. It turned out that the brand name immediately formed a logo, and together they worked as well as possible.
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All the text information in the advertising products and the composition on the packaging were presented in the style of old wanted criminal ads (using fonts from Westerns as well). The heroes on the posters were depicted in black bandit masks. All this looks very impressive, you want to take a closer look at the cups themselves, business cards with this characteristic letter "B", paper bags of coffee and everything else. The campaign worked one hundred percent.