Keywords still play an important role in inbound marketing strategies today. When you manage to determine the right keywords, you have the opportunity to locate those long-tail keywords that will allow you to add content that is much more relevant to your audience and thus obtain much more organic traffic.
Fortunately, there are a number of tools on the Internet that will allow you to perform this keyword search. There are all kinds of tools to perform this search, both paid and free. Today we are going to present you with 12 free online tools that will allow you to facilitate this search.
What is Keyword Research?
It is important to remember this concept before we dive into the tools. Keyword research is a process that fundamentally aims to identify those keywords that are relevant to positioning a website within search engines, taking into consideration what your business is about, the users and who you want to target.
This process basically allows you to find keywords that can bring visitors to a website, thus improving its traffic and achieving conversions, i.e. registrations, purchases, among others.
Why is it important to conduct keyword research?
When you do keyword research, it will allow you to provide israel whatsapp data accurate details. In this way, you will improve the entire strategic process, since you will identify what your clients require and need.
Previously, one of the most used tools for keyword research is the Google Adwords tool. This was a very popular tool, but for some time now this tool has been paid for. Apart from the fact that it has much fewer functions than before, it is no longer considered one of the best. This is why marketing specialists are constantly looking for a replacement for it. That is why we are going to present you with a set of tools for this.
Performing a keyword analysis is the start of any web positioning strategy, since choosing the right keywords is the most important part of your planning.
Keywords must be chosen appropriately
When we do not choose those phrases that are sufficiently relevant to our business, we would be wasting time since the web positioning would not be as expected.
Types of Keywords
In order to find the terms that will bring traffic to your website, the first thing is to understand the types of keywords that exist:
According to the user's intention
Informational keywords : These are used, as their name suggests, to search for specific information on a topic. It is not always the intention to make a purchase when performing such a search.
Transactional keywords: these types of keywords indicate that the user has a greater interest in carrying out a transaction, meaning that there is a degree of possibility that they will make a purchase.
Commercial keywords: in this type, users perform a search to obtain information about a specific product or service.
Navigational keywords: These are the type of keywords that are aimed at finding a specific website.