heatmap showing the global engagement patterns on X

[phonenumber]

By sending out your Tweets at the best time, you antigua and barbuda b2b leads can catch your audience when they’re most active. This allows you to drive higher engagements for your brand’s X account.

For context, RivalIQ reports that the top brands on X have an engagement rate of about 0.102%. So anything around this range should be a good engagement rate on the platform. Moreover, they Tweet at a frequency of 3.75 times per week.

If you’re looking to get more engagements, make sure to throw in several emojis in your Tweets to make them stand out. Between 2013 and 2023, the platform has seen a significant increase in the number of posts containing emojis. Now 26.7% of Tweets worldwide have an emoji.

Despite a low brand engagement rate, X is the number one platform for discoverability. And its superpower is helping brands gain exposure to an audience eager to try something new. According to X, 36% of people on the platform are more likely to be the first to buy new products. They’re also twice as likely to have made an in-app purchase compared to users on other platforms.

Consumers aren’t just on the platform for Twitter ecommerce, though. The previously cited Khoros study found that 75% of X users have engaged with a brand on the platform. Among these, the top engagement intent was customer care with 53% of users reaching out to resolve care-related issues.