Beauty Salon Marketing_Tricks
If you want to conduct competent marketing of a beauty salon, regularly follow exhibitions, specialized magazines, watch Fashion-TV. Offer visitors something new and "hot" yourself.
It often happens that a client comes for a fresh look, but does not know what he wants. Offer trendy haircuts, hair care procedures, tell about new services.
We recommend placing a paytm database plasma TV in the beauty salon and playing fashion channels – let the client immerse themselves in the appropriate atmosphere.
"Trick" No. 6. SMS and email distribution
Beauty Salon Marketing_Tricks
Always ask when the client plans to visit you again. Write it down right away and then remind them of the visit via SMS. It works well. People come more often and thank you for the reminders.
As for email newsletters, this is also an important component of beauty salon marketing. First, you provide useful information, and then smoothly move on to current hot offers.
"Trick" No. 7. Beauty salon blog
Beauty Salon Marketing_Tricks
An example of a real blog of our client, the Veronika Herba beauty and health center
A personal blog today is an excellent marketing tool. In Internet marketing, it is the main one. In such a blog, you can write about your activities, personal thoughts and, of course, post photos.
Photos of haircuts and styling should be accompanied by explanations of what exactly you are doing and why you chose this particular option (this is a trend, this look suits a certain person). Such actions allow you to look like an expert in the eyes of the audience and help attract new clients who are not geographically tied to the salon.
One of the keys to a successful blog is regular content release. It is best to fill it daily, or at most 2-3 times a week. Blog articles should not be limited by a strict style of presentation. Write the way you speak, without thinking too much about the construction of sentences - simply, directly and sincerely. This is fashionable today.
We recommend that you make a plan of mandatory publications for your blog and strictly follow it. If you have difficulties with regularly filling the content, do not worry. You can always delegate this task to representatives of a specialized Internet agency.