Benefits of Introducing Sales Support Tools

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Introducing a sales support tool can bring various benefits to your sales activities. First, we will explain the main benefits.

Increased Productivity
The biggest benefit of introducing a sales support tool is that common rules are applied to all sales activities. This can be expected to streamline some sales tasks and improve productivity.

The main job of a sales representative is to engage in activities that directly affect revenue, such as proposing new products and services to new customers, responding to inquiries from existing customers, and creating proposals for upselling and cross-selling.

However, in actual work, there are various other peripheral tasks, such as tallying up sales forecasts, searching for information in customer lists, taking notes on teacher database past business negotiations, entering business cards received from customers into management software to create lists, etc. Unfortunately, while these tasks are certainly important, they do not directly lead to sales.

Introducing a sales support tool can streamline such tasks that do not directly lead to sales. Furthermore, by reducing the amount of work required, overtime hours can be reduced, which will increase the motivation of sales representatives and reduce costs for the company by reducing overtime pay.

Finding new customers
In addition to improving work efficiency, sales support tools are also useful for developing new customers. When developing new customers, follow-up is often done across multiple team members and departments, and it is easy to share information about each process and the details of what was done, from making appointments to product introductions and negotiations. Sales support tools clarify the process in detail, and by sharing the process of sales representatives who are good at developing new customers, even those who have not been good at developing customers in the past will be able to achieve results.