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As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: when is the best time to post on Facebook? If the answer to that question depends on several factors. Your business’s industry, your target audience, business goals and the content itself all play a role in the success of your social posts.

With the help of our Data Science team, macau business email list we analyzed nearly 2 billion social media engagements across 400,000 social profiles across Facebook, Instagram, LinkedIn, Pinterest, TikTok and X. And even more, we’re able to provide an analysis of when the best time to post on Facebook is.

As the third most visited website worldwide after Google and YouTube, and boasting nearly 3 billion monthly active users, there’s no denying the power of Facebook. Because of the large engagement opportunity, it’s important to understand how posting on Facebook at the right times will benefit your social media content strategy.

Learn how to identify your best times to post on Facebook with a free trial of Sprout Social and test our ViralPost® feature.


Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.