6. Experiment with longer posts

[shaownhasan]

A LinkedIn post from Flock Freight telling the iraq business email list story of one of its drivers in a long-form post.

Greg advises brands to experiment with incorporating more long-form content into their engagement strategy. But he cautions not to overdo it. “Know the story you’re trying to tell, and don’t overcomplicate it. Address your audience’s pain points and offer solutions, while balancing between just engaging with them on social and directing them to a call to action.”

7. Test CTAs throughout your content
When copywriting for social media, it’s best to mix up your CTAs. Avoid too many sales-driven CTAs in a row, and test which phrases generate the most engagement from your audience. Consult our list of example CTAs to get started.

Tailor your CTAs to the customer journey and your content funnel. For example, in some cases, your CTA could be a call to engage on social: “Let us know what you think in the comments section.” Other times, your CTA might drive people to your website: “Click the link in the bio to shop our latest collection.”


CTAs should also vary by platform. While sharing a link works well on LinkedIn, Facebook and Twitter, it’s best practice on Instagram to drive your followers to click the link in your bio instead. Pay attention to platform nuances like this that can have a big impact on your post performance and conversion rate.