Transactional emails are a great way to introduce

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Increase additional sales: Through transactional emails for ecommerce, you can send advertisements for products related to what your customers have purchased. These subtle advertisements can go a long way in cultivating the desire to purchase additional or complementary products from the business. Build brand awareness: brand elements (logo, typography, colors, etc.) to the customer’s attention. In turn, this ensures that buyers remember a particular business in the future. Minimize the burden on customer service: Transactional email keeps the customer informed about any action they have taken, reducing contact with customer service to find out the status of their order or query. Difference with email marketing Transactional emails for ecommerce The main difference between promotional and transactional emails is their objective. While in mass emails the objective is broader (from user acquisition to user loyalty), transactional emails aim to send specific information related to the action that the user performed; they are mailings that the user is waiting for .


In addition to the need for prior action, transactional night clubs and bars email database emails are differentiated by: The unsubscribe link is not mandatory: The possibility to unsubscribe is a legal requirement, Spanish law requires the inclusion of the unsubscribe link. You must ensure that it exists and that, when you click on it, it takes you to an existing page. The exception to this rule are transactional emails. Communication is one to one : Unlike mass emails, which reach several recipients at the same time, transactional emails are direct communications to a single recipient, thus implying greater personalization of the content. Timing: Transactional emails must be sent immediately. Unlike mass emails, which can be scheduled, transactional emails must be automated and sent immediately after the user performs the action on the website. Outreach Marketing is a marketing technique that involves reaching out. The focus of this discipline is based on consumer psychology.