After a lot of research on forums and groups of other marketers, I came to a point that I believe is the biggest differentiator to highlight from the new Google update.
Let's be honest: news content, whether viral or educational, is not always really valuable on the Internet. This is because we find many replicas of an original text or a news item that has just been published!
But if the topic is the same, what can you do differently? One way out is to enrich it with original content, adding different information, or even a critical analysis or opinion on the main topic.
One of the best ways to develop this is, as I mentioned earlier, through your own audience: how that information affects your user, your market , or even by adapting to a language that is more specific or familiar to your audience.
Let me start by being very direct: your content must convert people into customers.
Yes, I know, most of us would rather just write and make belgium phone number list beautiful and useful content. Or are we not going to consider all the lives that knowledge has transformed by the simple fact of existing?
Well… after all, we are professionals, working in companies that if they don't sell, they won't invest in our educational content and they won't even have money to pay us.
So, we better do our part to help our businesses increase sales and make sure we can pay our bills too.
How can you ensure that your content not only educates, entertains or solves readers’ problems, but also brings them one step closer to becoming part of your customer base?
I'll give you some tips based on my experience trying to convert the 7 million readers from around the world that Rock Content attracts to their blogs every month.
Enrichment of original content
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