Despite its introduction almost 5 years ago, omnichannel did not receive the attention it deserved until a few years later.
In 2013, omnichannel became a buzzword for both retailers and consumers.
That same year, a Huffington Post article said that the rise of omnichannel was due to the increase in smartphones.
This is because consumers mostly used their devices to research competitive prices while in a store and compare the cheapest option.
So as smartphone sales continue to completely eclipse traditional cell phone sales, showrooming continues to rise, prompting more retailers to implement omnichannel practices.
By 2013, the concept had evolved even further. Omnichannel went from beingalgeria whatsapp resource a trend to becoming a necessity for retailers who want to remain competitive.
In early 2014, Marketing Land called omnichannel a “must” for brands and retailers. Citing an MIT report, they argued that omnichannel consumers are the “central force shaping the future of eCommerce.”
Finally, omnichannel marketing is likely to remain relevant in the coming years, as Forrester ’s research report predicts that mobile commerce will grow 33% annually over the next three years, driven by increasing smartphone sales and usage.
Additionally, an 89% increase is expected in retailers integrating mobile technology in-store.
In conclusion, omnichannel is necessary to achieve a competitive level among today's brands.