If you also give them multiple contact options

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- Integrate multiple chat options What exactly are brand communities? Brand communities are spaces where users who follow a specific brand gather . They interact with each other to exchange their experiences with the brand and share ideas on topics that unite them. They also all share the values ​​generated by the brand. These groups function as sources of information. Each member is responsible for transmitting all information related to the brand to new members. The activity of these communities leads to an increase in visits to the brand's website. Its presence on the Internet is also enhanced by the work of these groups. Recent studies show that 4 out of 10 consumers are part of an online brand community . Currently, 54.6% of young people between 16 and 24 years old are part of brand follower groups. Only 33.


4% of users over 45 years old are members of list of security and commodity brokers email addresses an association. On the other hand, up to 32.8% join a group to benefit from some kind of discount or coupon . 31.3% show interest in the articles and news that a company can offer. Other notable motivations are obtaining free products (29.9%) and participating in article contests (29%). Email marketing, the best tool for brand communities Today, marketing campaign strategists have a multitude of platforms at their disposal to promote their products and services. Promoted social media posts and sales-oriented blog articles are common. YouTube and Vimeo have seen their value for marketing campaigns increase thanks to the ever-increasing consumption of videos . Despite having many options at their disposal, users still prefer email marketing to receive commercial information. A compelling reason to try to build loyalty in brand communities with email marketing.